Julius Kenna Digital Media

 WEB 2.0 First of all, you may be thinking 'what is Web 2.0?'... Web 2.0 is the second stage of development of the internet, emphasizing the change from static web pages to user-generated content and the growth of social media. The popular term was popularised by Darcy DiNucci in 1999 and popularized years later by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference in 2004. Advertising was reborn, all thanks to Web 2.0. Web 2.0 created a new generation of advertising and marketing and has sprouted drastically since it starts in 2004. Since then, advertising through social media has become a huge success and is one of the most popular and most effective ways to advertise your product. According to stats, the average American views around 3,000 advertisements in their day to day life without realizing it. Web 2.0 popularised social media and brought digital advertising to what it is now. Above the line, marketing was popular way before...

Evolution of Advertising 1835: The creation of the automobile increases the number of billboards in the U.S. 1882: The first electric sign is made in New York’s Times Square. 1905: Cigarette advertising from silent movie star Fatty Arbuckle. 1920: Frank Conrad creates the words first commercial radio station. 1939: World War II propaganda. 1941: The worlds’ first TV commercial airs on Bulova Watch. 1950: The first political advertisement airs. 1957: The first TV jingle airs for Mr Clean, which is still used today. 1970: TV infomercials begin. 1980: Calvin Klein sparks controversy with Brooke Shields starring in a ‘sexy’ commercial. 1981: MTV launches, advertising music 24/7 1994: Hotwire website launches, and banner ads begin. 1995 – 2000: $8.2 billion invested in online ads. 2002: Apple releases their silhouette ad.  2008 : Ads come to social media.

1. When did advertising on TV begin? the worlds first official television broadcast was on July 1st, 1941. The company Bulova, a watchmaking company which was founded in 1875, paid the small amount of $9 for a 10-second ad placement on New York station WNBT before the Brooklyn Dodgers vs Philadelphia Phillies baseball game. 2. When did we get satellite and cable TV in the UK? Unlike the US, who received cable in 1948, the UK first developed cable in the late 1980's and early 1990's. Today, cable television is available to approximately 55% of the population in the UK. The first satellite company that was developed was SkyDigital (now known as SkyTV. Compared to previous services, Sky provided more channels, interactive TV, widescreen, and a near video on demand service. Since the start in 1998, Sky has provided HD and 3D TV, video recording, remote operation, and many more.  3. What is meant by the term 'narrowcast channel'? Narrowcast channel is the process ...