How has Web 2.0 changed the face of advertising?

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 WEB 2.0



First of all, you may be thinking 'what is Web 2.0?'...

Web 2.0 is the second stage of development of the internet, emphasizing the change from static web pages to user-generated content and the growth of social media. The popular term was popularised by Darcy DiNucci in 1999 and popularized years later by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference in 2004.

Advertising was reborn, all thanks to Web 2.0. Web 2.0 created a new generation of advertising and marketing and has sprouted drastically since it starts in 2004. Since then, advertising through social media has become a huge success and is one of the most popular and most effective ways to advertise your product. According to stats, the average American views around 3,000 advertisements in their day to day life without realizing it. Web 2.0 popularised social media and brought digital advertising to what it is now.

Above the line, marketing was popular way before Web 2.0 even became a thing but somehow increased its effectiveness. Through Web 2.0 you can promote your product and reach a whole new audience through ATL marketing such as 

Below the line marketing was popular before Web 2.0 too but added a whole new section of advertising to it. Web 2.0 allowed BTL digital advertising such as sponsored posts on Twitter, Facebook, Instagram, etc, YouTube adverts, and many more. a huge majority of digital advertising is considered below the line advertising.

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