Knowledge Check

-

1. The value chain is 

2. Horizontal integration is the different steps of advertisement and steps on how you can reach a bigger audience on your project. 

3.  Cross media ownership enables synergy by reaching a bigger audience. by promoting a companies products through its subsidiaries, you are reaching a way bigger audience than you would when just advertising on one companies platforms.

4. An example of synergy from a media conglomerate is the Frozen. frozen was advertised all over the place. Through the trailer playing during advertising on Disney Channel to merchandise being released at the Disney Store, to a mascot being made at Disney world. Disney thought this process out thoroughly and knew that the movie would reach a big audience if they did these steps.

5. The main job categories in the media production process is the director, producer/assistant producer and the 

6. An example of a job from a media sector is the director. The director plays a huge role in the main production phase of the movie production stages.

Comments

Post a Comment

Popular posts from this blog

Print Media Analysis

-
Image
Print Media Analysis Taylor swift's cover for British Vogue January  2018 1. Analysis of denoted elements using the correct terminology. Taylor Swift's cover for British Vogue is very striking and screams 'dare to be different'. As you look at this cover you see that it is very odd-looking and not something you'd see on magazines such as Billboard, Glamour, or any other magazines that present a very simple cover on their monthly issues. A mix of art and aesthetics is popular among magazines that reach for a rather grungy and alternative vibe to their covers, and this is just what Vogue did.  Taylor is seen wearing a very somber — yet compelling red dress with small black dots in the forefront of a rainy-day-cloud colour. This is very pleasing to the eye and the eye appealing red dress stands out greatly from the background. 2. Analysis of the possible connotations of the denoted elements - identify the symbolic messages on the cover and ...
Read more

Copyright and use of intellectual property

-
Copyright law as a way of regulating creative output e.g. Youtube: User-generated content; mash-ups, reviews, etc IPO changed law, allow parody of material as it does not compete with the original text Questions asked in the case of copyright: Did the piece of media have copyright attached? Was the copyright holder contacted? If not, did you know how to contact the copyright holder?
Read more

How has Web 2.0 changed the face of advertising?

-
Image
WEB 2.0 First of all, you may be thinking to yourself "... What is Web 2.0?" Web 2.0 is the second stage in the development of the internet, which is growing more and more every second. Web 2.0 emphasizes the change from the classic static web pages, to more user-generated websites, such as YouTube. The term was first created by Darcy DiNucci way back in 1999 but was later popularised years after by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference which was held in 2004.  All thanks to Web 2.0, advertising was crucified and reborn. Web 2.0 created a new generation of advertising and marketing in the world of newly discovered social media and has sprouted drastically since is started in 2004 (beginning with banner ads). Since then, advertising your product through social media has become a huge success and is one of the many most effective ways to reach a bigger audience. According to the statistics, the average American views ap...
Read more