Kerrang! Case Study Kerrang! is a UK based magazine which focuses on rock music, published by Wasted Talent. It first debuted on June 6th, 1981 as a one-off supplement in the newspaper 'Sounds'. The rock magazine is currently owned by the Bauer Media Group, a European based media company headquartered in Germany that owns more than 600 magazines, 400digital products, and 50 radio and tv stations alongside 'Kerrang!'. The company owns big names such as; Absolute Radio, Grazia (Magazine), Kiss (Radio), Magic (Radio), etc. Kerrang! has used/created many subsidiaries to make their brand even bigger. An example of this is Kerrang! Radio. Kerrang! Radio targets men who want to feel more intact with what's going on in the world of rock at this moment in time. With 920,000 listeners a week, Kerrang! Radio took a huge part in Kerrang!'s popularity. The company grew immensely with the help of this huge success and continues to bring in listeners th...
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