Knowledge Check

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1. The value chain is 

2. Horizontal integration is the different steps of advertisement and steps on how you can reach a bigger audience on your project. 

3.  Cross media ownership enables synergy by reaching a bigger audience. by promoting a companies products through its subsidiaries, you are reaching a way bigger audience than you would when just advertising on one companies platforms.

4. An example of synergy from a media conglomerate is the Frozen. frozen was advertised all over the place. Through the trailer playing during advertising on Disney Channel to merchandise being released at the Disney Store, to a mascot being made at Disney world. Disney thought this process out thoroughly and knew that the movie would reach a big audience if they did these steps.

5. The main job categories in the media production process is the director, producer/assistant producer and the 

6. An example of a job from a media sector is the director. The director plays a huge role in the main production phase of the movie production stages.

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