Julius Kenna Digital Media

The film is filled with messages and values. This is then decoded by the audience, which is how the audience receives a text. Each perception of a person will be different. PREFERRED READING: The audience would agree on with the way the producers wanted to show the text. This is how the producers know their advertisement was successful. Dominant reading: Has a clear message and the audience can relate to the narrative in some way. Negotiated reading: The audience hs consumed the text and agreed. They have their own input and understanding of certain aspects. They do not agree nor disagree, but he can see a point being made.  Oppositional reading: Think of as negative and they understand the message but are against it.

Copyright law as a way of regulating creative output e.g. Youtube: User-generated content; mash-ups, reviews, etc IPO changed law, allow parody of material as it does not compete with the original text Questions asked in the case of copyright: Did the piece of media have copyright attached? Was the copyright holder contacted? If not, did you know how to contact the copyright holder?

Q: Evaluate legal and regulatory issues associated with media products Censorship: Banning certain products 5 films that I think are violent: 1. The Green Inferno 2. Evil Dead (2013) 3. The Human Centipede 4. I Spit On Your Grave Age Ratings: The Green Inferno: 18 (Cannibalism, violence, gory scenes, murder) Evil Dead: 18 (Detailed gory scenes, violence, murder) The Human Centipede: 18 (Detailed gory scenes, violence, abduction) I Spit On Your Grave: 18 (Rape, murder, gory scenes, violence) Do I think the ratings for these movies are a ppropriate? Yes, I do. These movies are all horror movies and horrors are either rated 15 or 18, depending on the level of violence. Moving on to The Green Inferno. The age rating is very appropriate. When I think of gory horror movies that really made me disgusted and somewhat scared, I think of this movie. The Evil Dead rating is appropriate too, the level of violence and gore is high which is why I think the rating ...

Genre Task Using the theories and ideas put forward by some/all of the academics covered, create a multi media film/tv guide to a genre of your choice. Aim to provide examples that show: Use of generic conventions (Narrative, character, iconography, mis-en-scene, etc) Examples that evidence audience pleasures  Examples that demonstrate problems in categorization (elements that perhaps aren't typical)  -------------------------------------------------------------------------------------------------------------------------- Key Academics Theories: Daniel Chandler: Chandler sees genre as too restricting. Genres are typically based on a type of text which classifies different types of media. It is impossible for a piece for a piece to belong to no genre at all. Chandler states that defining genres can be problematic, but even if we were to abandon genre, people would still categorise texts in real life. Genre creates order.   Creat...

Niche Audience CAR Magazine: CAR magazine is a popular monthly issue automobile magazine among car aficionados. Every issue is packed with photography, interviews, reviews and much more.  The reason I titled this specific magazine niche is because of its target audience, car lovers. This magazine is targeted to a specific audience which is what differs it from a mainstream magazine which would target its self to the general public. The contents within this magazine would most likely interest people who are very interested in cars, seeing as the whole magazine is solely about cars.  Empire: Empire Magazine is one of the worlds biggest movie magazines. Within this magazine you get an exclusive look at new films (in theatres and not), interviews, and much more. The reason I labeled this magazine as niche is because of its contents, style and it's audience  This is a movie based magazine, aiming itself towards people in...

Print Media Analysis Taylor swift's cover for British Vogue January  2018 1. Analysis of denoted elements using the correct terminology. Taylor Swift's cover for British Vogue is very striking and screams 'dare to be different'. As you look at this cover you see that it is very odd-looking and not something you'd see on magazines such as Billboard, Glamour, or any other magazines that present a very simple cover on their monthly issues. A mix of art and aesthetics is popular among magazines that reach for a rather grungy and alternative vibe to their covers, and this is just what Vogue did.  Taylor is seen wearing a very somber — yet compelling red dress with small black dots in the forefront of a rainy-day-cloud colour. This is very pleasing to the eye and the eye appealing red dress stands out greatly from the background. 2. Analysis of the possible connotations of the denoted elements - identify the symbolic messages on the cover and ...

1. Define the terms: Media Product: The media product fills in as a structure hub that gathers physical of offer.  It portrays the business setting for every one of the media issues allocated to it. The media item can be a business item, e.g. at the point when a membership is taken out or an arrangement is obtained. -  https://www.quora.com/What-is-media-product Media Sector: Media sector's are different part of what makes media up as a whole. It includes film, TV and radio, video games, print/publishing, web/online technologies, and music. Media Producers: A media producer is a person who creates graphics or animations for different forms/sectors of media. The main job of a media producer is too overlook a project or product during its planning stages to it's final stage. Media Consumers: Media consumers are people who intake entertainment media from the different sectors. This includes reading books/magazines, watching television and film, and listening to the rad...

Modern Distribution Q: In addition to the traditional method, research and list all the different ways that the following products can be accessed by their audience.      Deadpool 2 Deadpool 2 is the highly anticipated sequel to the 2016 hit movie Deadpool and was released on May 15th 2018 in theatres in the UK. The movie was also released on DVD and BluRay on August 21st the same year. The movie is also available on Amazon Prime and Now TV but is not yet released on Netflix (but it most likely will in the future). The movie is also available for rental in stores and on the Sky store, iTunes store and Google play store on devices. Bodyguard Bodyguard is a British television drama show, which began on 26 August 2018 and airs on BBC One. Apart from the show airing on broadcast television, it is also shown on the popular streaming services Netflix and Amazon Prime. It is also available to buy (not rent) on the iTunes and Google Play store. It is a...

The Hypodermic Needle theory, also known as  the hypodermic-syringe model ,  transmission-belt model , or  magic bullet theory is a form of communication implying that a message is directly received and accepted by the person on the receiving end. The model was originally established in behaviourism, the understanding of the behaviour of humans/animals, and was considered outdated for a huge portion of time, however   big data  analytics-based  mass customisation refreshed and re-established the idea. In other words, this theory states that implied mass media has a fast, immediate and powerful effect on an audience.  Many factors contributed to the beginning of the theory of communication throughout the '40s and '50s, some of these were: The rise of television and radio in the 1940s and 1950s The development of industries such as advertising/propaganda Hitler's control over mass media during ...

 WEB 2.0 First of all, you may be thinking 'what is Web 2.0?'... Web 2.0 is the second stage of development of the internet, emphasizing the change from static web pages to user-generated content and the growth of social media. The popular term was popularised by Darcy DiNucci in 1999 and popularized years later by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference in 2004. Advertising was reborn, all thanks to Web 2.0. Web 2.0 created a new generation of advertising and marketing and has sprouted drastically since it starts in 2004. Since then, advertising through social media has become a huge success and is one of the most popular and most effective ways to advertise your product. According to stats, the average American views around 3,000 advertisements in their day to day life without realizing it. Web 2.0 popularised social media and brought digital advertising to what it is now. Above the line, marketing was popular way before...

Evolution of Advertising 1835: The creation of the automobile increases the number of billboards in the U.S. 1882: The first electric sign is made in New York’s Times Square. 1905: Cigarette advertising from silent movie star Fatty Arbuckle. 1920: Frank Conrad creates the words first commercial radio station. 1939: World War II propaganda. 1941: The worlds’ first TV commercial airs on Bulova Watch. 1950: The first political advertisement airs. 1957: The first TV jingle airs for Mr Clean, which is still used today. 1970: TV infomercials begin. 1980: Calvin Klein sparks controversy with Brooke Shields starring in a ‘sexy’ commercial. 1981: MTV launches, advertising music 24/7 1994: Hotwire website launches, and banner ads begin. 1995 – 2000: $8.2 billion invested in online ads. 2002: Apple releases their silhouette ad.  2008 : Ads come to social media.

1. When did advertising on TV begin? the worlds first official television broadcast was on July 1st, 1941. The company Bulova, a watchmaking company which was founded in 1875, paid the small amount of $9 for a 10-second ad placement on New York station WNBT before the Brooklyn Dodgers vs Philadelphia Phillies baseball game. 2. When did we get satellite and cable TV in the UK? Unlike the US, who received cable in 1948, the UK first developed cable in the late 1980's and early 1990's. Today, cable television is available to approximately 55% of the population in the UK. The first satellite company that was developed was SkyDigital (now known as SkyTV. Compared to previous services, Sky provided more channels, interactive TV, widescreen, and a near video on demand service. Since the start in 1998, Sky has provided HD and 3D TV, video recording, remote operation, and many more.  3. What is meant by the term 'narrowcast channel'? Narrowcast channel is the process ...

WEB 2.0 First of all, you may be thinking to yourself "... What is Web 2.0?" Web 2.0 is the second stage in the development of the internet, which is growing more and more every second. Web 2.0 emphasizes the change from the classic static web pages, to more user-generated websites, such as YouTube. The term was first created by Darcy DiNucci way back in 1999 but was later popularised years after by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference which was held in 2004.  All thanks to Web 2.0, advertising was crucified and reborn. Web 2.0 created a new generation of advertising and marketing in the world of newly discovered social media and has sprouted drastically since is started in 2004 (beginning with banner ads). Since then, advertising your product through social media has become a huge success and is one of the many most effective ways to reach a bigger audience. According to the statistics, the average American views ap...

ɹǝuǝʇǝǝʍs Sweetener is Ariana Grande's 4th studio album, which was released on August 17th, 2018. The album was a follow-up to her 3rd studio album titled Dangerous Woman . Grande released 3 singles prior to the release of her latest album to create excitement and get everyone buzzed for the album. She released No Tears Left to Cry as a lead single and it did very well. It debuted at number 3 on the Billboard Hot 100. the second single The Light is Coming, which features the popular female rap star Nicki Minaj, was released as a promo single and came alongside the pre-order of the album. Her third single God is a Woman was released and peaked at number 8 on the Billboard hot 100. Following the release of her latest album, there were advertisements all over the place. Seeing how Ariana is a popular artist in 2018, this was expected. There were billboards, newspaper articles, television advertisements, social media ads, and even more. One traditional method of adver...