Julius Kenna Digital Media

WEB 2.0 First of all, you may be thinking to yourself "... What is Web 2.0?" Web 2.0 is the second stage in the development of the internet, which is growing more and more every second. Web 2.0 emphasizes the change from the classic static web pages, to more user-generated websites, such as YouTube. The term was first created by Darcy DiNucci way back in 1999 but was later popularised years after by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference which was held in 2004.  All thanks to Web 2.0, advertising was crucified and reborn. Web 2.0 created a new generation of advertising and marketing in the world of newly discovered social media and has sprouted drastically since is started in 2004 (beginning with banner ads). Since then, advertising your product through social media has become a huge success and is one of the many most effective ways to reach a bigger audience. According to the statistics, the average American views ap...

ɹǝuǝʇǝǝʍs Sweetener is Ariana Grande's 4th studio album, which was released on August 17th, 2018. The album was a follow-up to her 3rd studio album titled Dangerous Woman . Grande released 3 singles prior to the release of her latest album to create excitement and get everyone buzzed for the album. She released No Tears Left to Cry as a lead single and it did very well. It debuted at number 3 on the Billboard Hot 100. the second single The Light is Coming, which features the popular female rap star Nicki Minaj, was released as a promo single and came alongside the pre-order of the album. Her third single God is a Woman was released and peaked at number 8 on the Billboard hot 100. Following the release of her latest album, there were advertisements all over the place. Seeing how Ariana is a popular artist in 2018, this was expected. There were billboards, newspaper articles, television advertisements, social media ads, and even more. One traditional method of adver...

1. The value chain is  2. Horizontal integration is the different steps of advertisement and steps on how you can reach a bigger audience on your project.  3.  Cross media ownership enables synergy by reaching a bigger audience. by promoting a companies products through its subsidiaries, you are reaching a way bigger audience than you would when just advertising on one companies platforms. 4. An example of synergy from a media conglomerate is the Frozen. frozen was advertised all over the place. Through the trailer playing during advertising on Disney Channel to merchandise being released at the Disney Store, to a mascot being made at Disney world. Disney thought this process out thoroughly and knew that the movie would reach a big audience if they did these steps. 5. The main job categories in the media production process is the director, producer/assistant producer and the  6. An example of a job from a media sector is the director. The director plays a ...

Q: Choose a media product within the sector of your choice and think of as many ways of how the product is advertised to audience as you can. Sector: Music Product: Album Ways of advertising: Product placement Billboards Television/YouTube/radio advertisements Pop-ups on streaming devices (e.g. Spotify) Influencers (e.g. Instagram) Interviews  Merchandise Paid promotions Social media ad's Street advertising